A federation for Italy’s territories

Roberto Perticone leads Federazione Italy Discovery and Countryside APS, which works to promote and enhance Italy’s territories, with particular attention to rural areas, landscapes and lesser-known destinations.

His professional background includes experience in airport transport and travel organisation. This experience feeds into the Federation’s tourism promotion project, which aims to develop new ways of discovering Italy’s heritage.

As President, he represents the Federation in institutional initiatives and contributes to the development of its vision, particularly initiatives dedicated to enhancing Italy’s roads and territories.

Loubna El Bhara is Vice President of Federazione Italy Discovery and Countryside APS and contributes to the development of initiatives promoting rural, cultural and experiential tourism.

Her professional background includes project management, organisational planning and business management, with experience in Italian and international professional settings.

Within Italy Discovery, her work focuses on developing territorial projects and building relationships with institutions and partners, with the aim of making known the destinations, landscapes and communities that form a significant part of Italy’s heritage.

She took part in the public presentation of the project Le Strade più Belle d’Italia, an initiative dedicated to travel, scenic roads and the territories they cross.